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Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

5 Takeaways from Content Marketing World 2015 (Friday5)

This post was collaboratively published by Katey McGarr (Chicago) and Matthew Cannington (New York).

Having recently returned from attending this year’s Content Marketing World, our brains are filled with ideas on how to make our content work harder for clients. In addition to networking with potential clients and vendors from all over the world, we were able to spend time speaking with other content nerds about which influencer network gets the best bang for your buck, the various ways to measure content marketing, how to find the most compelling story for our brands, and …

How to Crowdsource Your Next Video Campaign

Crowdsourcing Video Campaigns

Looking for a boost in creativity for your next video campaign? Crowdsourcing a campaign to previously unknown filmmakers brings new perspectives to existing ideas as well as provides insight into public brand perception. Crowdsourcing also allows businesses to see more proposals in an efficient manner, while getting a new twist to their own creative process.

Facebook Tests Video Feed to Sidestep YouTube

Facebook recently introduced a dedicated Video feed to a small portion of users. The feed joins several other video features and tests tha…

How Hispanic Millennials Influence the American Experience – Hispanic Heritage Month Edition (Friday5)

This post was collaboratively published by Reynaldo Delgado (Miami), Andre Iturbe (Los Angeles) and Melissa Quiñones (New York).

September 15 to October 15 is Hispanic Heritage Month in the U.S. This week’s Friday5 focuses on Hispanic millennials and their influence on the American experience.

Hispanic millennials comprise a hyper-engaged segment of the U.S. population that is rapidly growing, driving change and diversifying several pillars of American life as we know it. These ambitious individuals should not be overlooked – they are 22.7 million strong and represent…

The Best of Twitter, Captured in Moments

Moments, the Best of Twitter

This week, Twitter launched Moments – curated content of the best of what’s happening on Twitter in an instant, allowing people to discover stories unfolding on the platform. Users can access Moments by tapping on the “lightning bolt” tab on the app and can also swipe through topics such as “Entertainment” and “Sports” to find more stories from the past few days. While Moments will roll out ad-free at first, the company already has deals in place with unnamed brands to run ads on the live-event section. Instead of promoted tweets, …

Tumblr Introduces New Privacy Feature

Tumblr Now Lets You Hide Your Blog from the Internet

This week, Tumblr introduced a new privacy feature that will allow users to keep their posts from being seen by the internet. Content can only be viewed on Tumblr.com and in its native mobile apps and will drive additional users to the site, making delivering targeted advertising easier.

Facebook Redesigns Mobile Profiles

With 4 billion views a day, Facebook profiles continue to be a popular piece of the platform. Now, mobile profiles are facing a redesign that will showcase more of what friends want to see versus wha…

Facebook Adds Support for 360-degree Videos

Facebook Adds Support for 360-degree Videos

This week, Facebook announced that it will begin adding 360-degree videos into its news feed. This type of content enables users to interact with the video and see everything that is going on around them within a 360-degree radius. The videos will be available on the web and Android apps first, with roll outs to iOS apps at a later date.

Periscope Turns Screenshotting into a Social Experience

Periscope’s version of a “retweet” is operational. The updated app now allows viewers to post screenshots taken during a particula…

5 Takeaways from Dreamforce 2015 (Friday5)

Dreamforce marks the point in time each year when nearly 170,000 marketers, sales professionals and technologists descend upon San Francisco to learn more about the trends, products and solutions that are shaping the future of business for the next year and beyond. Keynotes and sessions were dominated this year by how that the Internet of Things is changing the ways in which we operate and communicate.

Platforms are integrating, the cloud is connecting data and systems, and the Internet of Things (IoT) is fueling an “intelligence revolution.” These changes have some key i…

Twitter Debuts Its Custom Emojis

Twitter’s Custom Emojis Make Their Debut as an Ad Unit With #ShareACoke

This week, Twitter introduced a custom emoji that functions as an ad unit via Coca-Cola. When users tweet #ShareACoke, an emoji featuring two glass Coke bottles clinking appears in their post. To date, Twitter only utilized custom emojis in real-time for special events, such as the upcoming Star Wars movie and the VMAs. Twitter is testing this campaign with metrics including engagement, sentiment adoption, and total reach and, will then determine its future as a widespread ad option for other brands.

Letting Creativity Inspire Your Instagram Story (Friday5)

In recent years, the increase in popularity of visually oriented online services such as Instagram have paved the way for brands to exhibit new kinds of visual creativity. Though the latest updates allow users to think outside the box (literally – Instagram’s latest update now supports landscape and portrait images), the creative use of the service can help distinguish content even further and add new life to an Instagram page. Especially with the recent rollout of Instagram ad availability, it’s more important than ever for brands to distinguish themselves in a crowded ne…

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