Innovating with Impact in an Era of Accountability
As we venture into 2019, the business environment is firmly entrenched in digital transformation. We’re fast entering an era where accountability and results are paramount—initiatives that don’t meaningfully impact the business will be scrutinized, as will initiatives involving customer data, privacy, consumer rights and digital ethics.
We see 2019 as the year of Innovating With Impact in the context of organizational accountability. Many organizations have mobilized and evolved their teams and talent to take on digital disruption, but few are linking investments to performance in ways that meaningfully and positively impact their business, customers or, notably, society. In the past, consumers have freely parted with data in exchange for value, but customers are becoming increasingly protective of their personal digital information. Business, consumer and societal impact now go hand in hand.
This year, Edelman Digital is teaming up with industry analysts at Kaleido Insights to provide an in-depth perspective on what we should be paying attention to, why it matters and how it impacts business and society with higher degrees of accountability. We’ll examine the role of data responsibility, empowerment through interconnected digital ecosystems, the increasing scrutiny influencers face, the accountability brands have toward their consumers, and even the role leadership plays as digital innovation continues to shape how we work, live and interact with brands.
In this new era, accountability becomes multi-dimensional, as organizations grapple with making a positive and meaningful impact on customers, business stakeholders and society more broadly. Solutions these organizations develop will undoubtedly be enabled by the emerging and pervasive digital ecosystems that impact our lives, both now and in the future.
Want to know more?