Millenials today know who they are and what they want, from organic foods to engaged brands. They want brands to join the food revolution and not fight it. They want brands to act like they do, supporting the environment and society. Millenials are tired of talk and want to see action. Danone decided to transform its business model through the Danone Act. Once Danone changed, they needed a way to communicate that change with one clear action: by donating all of our revenues for one day to responsible agriculture. Involving everyone: consumer advertising, provider & distributor kits, influencer outreach, employee engagement, social content & paid, Twitter’s first Blue Room interview with a Top 40 CEO and a Facebook Live on social media outlet Brut.