SXSW was a gathering of innovative companies, forward thinking people, and interactive influencers. While I didn’t have a chance to talk to all 15,000 attendees, I was able to speak to a few choice companies that have progressive products in the social media and technology realm.

QM Codes

Antony McGregor, CEO of QM Codes, talked to me about how companies are using QR codes to integrate multimedia (videos, music etc.) into offline campaigns. SXSW used the QR code technology on their conference badges as a way to easily connect attendees on my.sxsw.com.

20 Something Bloggers

Derek Shanahan, 20 Something Bloggers Chief Administrator, met with me to discuss the growth of the 20SB group, now at over 12,000 bloggers between the ages of 20-29. Recently, they’ve started connecting companies to community members in order to engage the gen-y network with brands.

Glass

Jennifer Beese, Community Manager for Glass, was able to give us a demo of the Glass web application during the SXSW exhibition. Glass is virtual canvas that can be added to any website to share notes and comments.

Tweety Got Back

Rachel Ryle and Heather Capri, co-founders of Tweety Got Back, sat down with me to talk about their free website that provides Twitter themes and backgrounds. They’ll be launching a pro account feature soon to allow for more customization.

Suzanne Marlatt
Edelman Digital, Chicago
Follow on Twitter @edelmandigital