As SXSW begins, the ‘big news’ in social media will feature the latest and greatest developments for location based tools like Foursquare, Gowalla and Plancast. Twitter ‘exploded’ at SXSW a few years ago and Foursquare began to bubble in 2009. We calmly await to see who the next “darling” will be this year! Translation: checking our Twitter streams like mad to see what SXSW people are talking about.
Facebook Gets into the Location Game
Joining their geo counterparts at Fourquare and Gowalla, Facebook plans on adding location based features to its current API.
Eventbrite and Facebook Join Forces
This partnership is a ‘no brainer’. Facebook users will now be able to purchase tickets to Eventbrite gatherings via their Facebook page. Yet another service incorporating into Facebook – keeping users in their personal Facebook perusing, versus clicking away and visiting another site. These types of partnerships will also increase Facebook’s average time spent metrics month over month.
French Connection Celebrates the Randomness of Global Chat
Chatroulette’s voyeuristic reputation is celebrated in French Connection’s new campaign – aiming to seek the best pick-up attempts.
Starbucks Announces Foursquare Partnership
Though not firmly defined, Starbucks (client) will begin rewarding loyalty points for its frequent customer base. Easy wins here: Starbucks card and weekly coffee freebies.
Open Your Front Door With – Your iPhone?
News of this hit as Apple’s patent application surrounding this technology was released. Imagine walking up to your front door and scanning your iPhone into a designated reader, accessed via pin code. Enter, the iKey.
Chevy Uses Augmented Reality to ‘Geek Out’ at SXSW
Augmented reality isn’t new, but enabling the experience to happen on consumer phones versus their computers moves the dial. Chevy (client) is also teaming up with Foursquare competitor, Gowalla, to assist SXSW attendees with their airport transportation needs.
Tags: apple, augmented reality, Blagica Bottigliero, Chatroulette, Chevy, Eventbrite, facebook, foursquare, French Connection, gowalla, Plancast, Starbucks, SXSW
