After a recent conversation with Adweek’s Brian Morrissey—it hit me that this is likely the year where we will see more senior people from the marketing & business community descend upon SXSW for a number of different reasons. In the past, SXSW has largely been populated by the hard core tech folks and digerati. This year, it will be more common to see people from all backgrounds and companies ranging from Humana (client) to Hilton to, you name it.
So the question is—if you are either going or sending someone, what’s the primary reason? Share your thoughts here on our anonymous poll. We’d love to know why you are going and what you hope to get out of it.
We’ll be at SXSW in full force and hope to see you there.
Tags: Brian Morrissey, companies, David Armano, events, poll, SXSW
